ABOUT US
The Mexico Tourism Board is a limited company in which
the State has a majority stake. Its objective is the design and execution of
domestic and international strategies for the promotion of tourism, with the
participation of the various stakeholders in the industry.
The creation of a new body to design and operate
domestic and international strategies for tourism promotion was an initiative
of the Tourism Commission of the Lower House of the Mexican Congress, the
Chamber of Deputies. The initiative, in the form of a Bill of Reforms and
Additions to the Tourism Law, was unanimously approved by all parties.
The Reforms and Additions to the law establish that
the Tourism Ministry should be assisted in the area of tourism promotion by a
new company under majority State control, called the Mexican Council for the
Promotion of Tourism (CPTM by its initials in Spanish, and generally referred
to in English as the Mexico Tourism Board).
The functions assigned to the body are as
follows:
- Assist in designing
plans, programs, strategies and priorities for the promotion of tourism;
- Provide specialized
tourism information to national and foreign tourists by all possible
means;
- Provide all the goods
and services that are inherent to its objectives;
- Obtain additional
economic, technical and material resources for the development of its
objectives;
- Encourage, with
participation of both public and private sectors, all manner of activities
that promote the nation’s tourist attractions and services;
- Sign agreements with
state and municipal governments, as well as with mixed enterprises in
which state and municipal governments participate, and with the private
sector, both Mexican and foreign, with the aim of conducting campaigns to
promote tourism;
- Reach accords on
cooperation in tourism with government bodies and international
organizations, with the aim of promoting the nation’s tourism;
- Conduct market
research and studies relative to the fulfillment of these objectives.
Last update: Friday, 30 October, 2009 at 11:17 Hs.By Cynthia Emiliano
